I built the beauty business I once needed help understanding.
Hi, I'm Demi. I started in the beauty industry because I loved the work and wanted more freedom for myself, but I quickly realised that being good at a treatment and building a successful business are two very different things.
In 2019, I opened my own salon and grew a team of 12. I later built Demi's Nails & Beauty Academy and have now supported more than 3,000 students through their beauty training.
My vision is to make the journey clearer for the women coming behind me, with the practical training, honest guidance and structure I wish I had when I started.
Demi RidikaiteFounder & Lead Educator
Why train with us
More than a certificate.
Everything you need to go from beginner to a confident, booked out technician, with real support from start to finish.
01
Accredited
AIT accredited training, so you can get insured and start working on paying clients.
02
Detailed manuals
In depth manuals and step by step videos that students still use years later.
03
Real feedback
Every case study is reviewed personally, so mistakes are fixed before they become habits.
04
Business built in
Pricing, getting clients and social media are part of every beginner course.
Award winning academy
Real students. Real results.
Many of the women who train with us start with no beauty experience at all. Today they're qualified, insured and building their own client base.
2025 Irish Enterprise Awards · Best Beauty Training Academy & Supplier, Dublin
In their words
Hear it from our students.
Real messages, real stories and real results from the women who trained with Demi. Press play with sound on.
Google reviews
Loved by our students.
★★★★★
Real reviews from Google
Nail technician course · Dublin
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Lisa Currivan
Google review
★★★★★
I recently completed this nail course and had an amazing experience. Demi was so patient, explained everything so clearly and made the steps all so easy to follow. While doing my two days there were four of us completing the course and from the moment we all walked in it was so comfortable and we all had a lovely time learning together. I felt I was too old to start a course and Demi made me feel so much better about starting something later in life too. Since leaving the course Demi has made sure to keep in contact and make sure we are feeling ok since being there. There is also access to the videos after leaving in case we need to go over any information which I found so beneficial. Demi is such a wonderful person to learn from and I would highly recommend doing her courses. I will definitely be back for more.
Brow lamination, wax & tint and lash lift · Online
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Nicole Browne
Google review
★★★★★
I recently completed a few online courses with Demi and I honestly can't recommend her courses enough!! I did the brow lamination, brow wax shape & tint and the lash lift. I was surprised by the amount of information and attention to detail that went into this online course. Demi is extremely knowledgeable and I never got bored at any stage of the course. I never felt lost or confused because the theory I had in front of me and watching the demo videos were absolutely brilliant and very easy to follow. This was all completely new for me and I was a complete beginner and I finished these courses feeling completely confident. If you're considering doing her online course absolutely go for it. It was the best thing I've done and so happy I did. Thanks so much Demi xx
Brow & lash lift courses
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Aoife Dixon
Google review
★★★★★
I completed my course with Demi 1.5 years ago. To this day she is still extremely helpful in not only beauty related questions but EVERYTHING business when I have questions about tax, content, marketing, anything. Demi has done so much more for me and my business than just teach me brows and lash lifts, she has also taught me how to run a successful, sustainable, profitable long term business. Demi's courses are an INVESTMENT and you pay for what you get. I would not just call her my educator but more a mentor. She gives you so much attention even after the course and explains everything in great detail. Hands down the best educator in Ireland. I can not thank Demi enough for the time, advice and continued support she has given me all this time later. If you are thinking of doing one of Demi's courses DO IT because I'm so glad that I did.
Lash lift online course
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Holly Kenneally
Google review
★★★★★
I recently completed the Lash Lift course with Demi and I couldn't be happier with my experience. Demi honestly covered absolutely everything in such detail, and any time I had even the smallest question or needed to double-check something, she was so quick to respond. She reviewed my case study straight away and emailed over my certificate in no time, which I really appreciated. I'll admit I was a little bit unsure about doing an online course at first since I've only ever done in-person courses before, but this online course completely changed my mind. It was so informative, packed with valuable information, and actually really enjoyable to do. I found myself excited to log in and learn, which isn't something I expected from an online course! The course is really well laid out, easy to follow, and you can tell Demi has put so much effort into making sure her students feel supported from start to finish. I feel confident in the knowledge and skills I've gained, and I'm so glad I chose this training. I would 100% recommend it to anyone thinking about doing a Lash Lift course, you'll be in great hands with Demi.
Lash extensions, lash lift & brow courses
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Sophia Drazi
Google review
★★★★★
I've completed several courses with Demi including lash extensions, lash lift, wax shape & tint and brow lamination, and I honestly couldn't recommend her enough. Her knowledge is amazing and everything is explained so clearly and thoroughly. I learned so much from each course and left feeling confident and supported. You can really tell she's passionate about what she does and wants her students to succeed.
Brow course
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Laura Kearns
Google review
★★★★★
I honestly couldn't recommend Demi enough! I recently completed my brow training with her and I couldn't have asked for a better experience. Demi is absolutely amazing at what she does and has so much knowledge to share. Everything was explained in such detail, and she made sure I understood every step before moving on. She was so patient, welcoming and encouraging throughout the entire course, which made the whole experience so enjoyable. I left feeling so much more confident in my skills and with so much new knowledge. You can genuinely tell how passionate Demi is about what she does and how much she cares about her students getting the most out of their training. I couldn't recommend training with her enough and I'll definitely be back for more courses in the future!
BIAB online course
A
Aine McGinley
Google review
★★★★★
Just completed Demi's BIAB nail online course and I have to say that the level of attention to detail throughout the entire course, whether it was the tutorial videos or the slide show videos, was amazing. Everything is explained so well and it's all so easy to understand with Demi. 10/10 recommend.
Brow & lash lift combo course · Dublin
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Shannon Rooney
Google review
★★★★★
I recently did Demi's combo course as a beginner, and it was fantastic! The course covered lash lift, brow wax and shaping, tint, and lamination. Demi was so nice, kind and patient, which made it a great learning environment. The supplies provided were really good, and the materials were in-depth, covering everything I needed to know. Demi didn't rush through anything or cut corners like some other educators might have. I really appreciated her dedication, and I feel confident to start practicing now. Highly recommend for anyone starting out. I would definitely go back and complete more courses with her. You can tell she has years of experience and was extremely helpful and friendly. It felt like learning from a friend, not an educator.
Beginner course with Demi
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Gulsah Aydin
Google review
★★★★★
Training with Demi has been a very valuable experience. As someone who had no prior experience within this industry, she equipped me with the skills I needed to get started. I've learned a lot and it shows in my work. I've received so much good feedback from my own clients. And I owe that to Demi's incredible training.
BIAB online course
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Carrie Hayes
Google review
★★★★★
I did the BIAB course online with Demi, and I couldn't have picked a better trainer! She has been so patient with me and so helpful throughout the course, the theory side of it is done in a way that makes it so easy to understand. I really enjoyed it start to finish! I'm already looking to see what course I will do next. I would definitely recommend her and her courses to anyone.
Brow lamination & lash lift course
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Emma Bushe
Google review
★★★★★
I recently did Demi's brow lamination and lash lift combo course, and I cannot express how wonderful her courses are! From the notes to the videos, it helped my understanding of the course content! The in-person training day was excellent! Demi was so helpful, explaining each step as it was done on the models and answering any questions I had! I would recommend her course 100%, as being able to look at the content after the in-person training day is extremely helpful for a reminder or continuing to improve your knowledge!
Brow lamination & brow wax, shape & tint course
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Eve McBride
Google review
★★★★★
I recently completed Demi's brow lamination and brow wax, shape & tint course, I had such a fun time. I learned a lot from Demi and the other ladies who were at the course. Demi was amazing at explaining how & why we do things a certain way. I would 100% do it again and I highly recommend!
Online theory + in person practical
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Michelle Geoghegan
Google review
★★★★★
Demi is an absolute wealth of knowledge and I cannot recommend her enough. From the online theory to the in person practical she has everything down to a tee. Such an easy going, genuine, lovely girl and always there to help if and when needed. Would definitely recommend her to anyone wanting to get into the beauty industry.
BIAB & Acrylic hybrid course
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Heather Collins
Google review
★★★★★
I'm doing the BIAB and acrylic nails course with Demi and she has been nothing but helpful from the beginning. She guided me through all of the different options of courses before even choosing one. I chose the hybrid option and it is super handy to learn all of the theory content from the videos online at home and then get to go in for hands on help with Demi. She's so lovely and helpful and is always there for any questions I have, I would 100% recommend any of her courses.
Brow lamination & lash lift course
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Selina Mc Cormack
Google review
★★★★★
I did the brow lamination and lash lift course and it's the best decision I ever made. Demi made it very easy to take her instructions step by step. I would highly recommend her and will 100% be going back to her in the new year for further courses.
Brow course · Hybrid
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Arusyak Arutiunean
Google review
★★★★★
I done Demi's brow course and it was great! The online modules were amazing, she explained everything so well and in detail, and in person she is there every step with you. I would definitely recommend Demi's courses.
Acrylic & BIAB nail course
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Alana Nolan
Google review
★★★★★
I did Demi's acrylic and BIAB nail courses and honestly have nothing but kind words to say, the course is presented nicely, very detailed and so helpful for those who want to learn/start their own nail journey. Demi is a very kind instructor and is so helpful with anything you may need. Can't describe how happy I am to have done this course with Demi, thank you!! X
BIAB & Acrylic course · Dublin
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Niamh Sargent
Google review
★★★★★
I had such a fun time at the BIAB and Acrylic nail course. Demi is so patient and showed me the techniques as many times as I needed. I met some really nice girls and have more confidence in doing nails than I ever have before! Excited to see where this course will take me and recommend this course to anyone looking for their next career path!
BIAB online course
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Jade Bracken
Google review
★★★★★
I recently completed Demi's online BIAB course and I couldn't recommend it enough! The information was super helpful! I have completed nail courses in the past but nothing compares to the information and learning involved in this course, it's brilliant and Demi was so quick to reply when I had any questions. I'm currently still completing the acrylic online course and will be sure to do more!
Acrylic nails course
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Jas OMT
Google review
★★★★★
My session with Demi was an extremely joyful and knowledge bearing experience. Demi is so patient and helps you to catch on details you would've missed out on. I definitely learnt so much from Demi and I am so excited to build on from the skills Demi has taught me. Thank you so much for this amazing experience.
BIAB course · Dublin
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Cristina
Google review
★★★★★
I completed the BIAB course and had a wonderful experience. Demi was amazing, she was so supportive and helped me improve and perfect my technique. Also very kind with the small details like water, food, coffee and emotional support. I'm so happy that I invested my time and money in this course. It was absolutely worth it, and I would highly recommend it!
BIAB online course
K
Katie Stocker
Google review
★★★★★
BIAB online nail course, absolutely amazing experience. Thank you so much.
Brow lamination & lash lift course
S
Saoirse Finnegan Mooney
Google review
★★★★★
I completed a brow lamination and lash lift course with Demi. I honestly can't recommend her enough. She was absolutely amazing, so knowledgeable and encouraging. I learned so much and felt so comfortable. I'm delighted with the course and so glad I trained with Demi. If you're considering this training, she is 100% the person to go to.
Brow & lash lift combo course
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Leona Williams
Google review
★★★★★
I completed Demi's combo course, brow wax and tint, brow lamination and the lash lift course. I had an amazing experience with Demi from start to finish, she is absolutely amazing at what she does. The online theory was so in detail and informative which made the in-person days a dream. I had the best time and experience and I can't wait to do more.
Brow & lash lift combo course · Dublin
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Halle Gantley
Google review
★★★★★
Did my lash lift, eyebrow lamination and wax, tint and shape course with Demi. Left feeling so confident, was such a lovely 2 days.
Brow lamination & lash lift course
C
Ciara Maxwell
Google review
★★★★★
I did a brow lamination and lash lift course with Demi, would recommend it to anyone. She's so lovely to work with, such a lovely environment, she's so helpful and gives you the best advice. Such a good investment.
Trio course · Brow & lash lift
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Demi Burke
Google review
★★★★★
I done the trio course with Demi and it was honestly the best course I've done hands down. Demi helped me not only with the services but how to post on social media, take pictures etc. The courses and manuals were so in depth I still use my manuals to this day.
Lash & brow course
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Mary Manning
Google review
★★★★★
Had such a great experience doing my lash & brow course. Demi explained everything so clearly and made me feel comfortable and confident. Loved every minute.
Lash & brow course
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Jessica Keegan
Google review
★★★★★
I recently completed the lash and brow course with Demi and I am over the moon with how it went. I learned so much from Demi and she couldn't be more helpful and informative. She has helped me along so much and I'm already seeing so much progress and feeling confident in my work thanks to her. Highly recommend doing any course with her, it was a great experience and I enjoyed every minute of the course. Big thanks again Demi, you're the best.
Brow combo course
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Lucy Whelan
Google review
★★★★★
I done a brow combo course! I really enjoyed learning something I love to do, Demi is an unreal teacher and I can already see that in my work! I can't wait to do more courses with Demi and I would really recommend her.
Brow wax & tint and brow lamination course
S
Shauna Traynor
Google review
★★★★★
I recently attended Demi's brow wax and tint and brow lamination course and was very happy with the training day. I felt I needed to upskill and Demi was very informative, friendly, encouraging and supportive. She is an amazing educator and very supportive to her students before, during and after the course. Lots of information in regards to the new ways to do treatments with an ever changing industry and so much more with content, social media and promoting yourself. 10 out of 10
Brow lamination course
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Jessica Doyle
Google review
★★★★★
I did my brow lamination with Demi and I have left the course fully confident to start up my business. Demi is amazing and has given me so much knowledge and the whole experience was so relaxing and fun.
Brow course
K
Kirstin O Brien
Google review
★★★★★
Did a brow course with Demi, it was so informative and I would 100% recommend!
Online course
V
Vanessa Ellis
Google review
★★★★★
I've been in the industry for years and never realised my course wasn't accredited, so I did Demi's online course which was amazing. I've learned so much new knowledge. Couldn't recommend Demi enough, she was very helpful and helped me move forward with my career easily.
In person training day
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Aoife Henry
Google review
★★★★★
Demi was so helpful throughout the entire process from picking a course to answering any questions I had. The in person training day was so helpful, Demi shared so much valuable advice about setting up and growing our beauty businesses. I left the course feeling confident and assured that I can reach out to Demi for any questions I may have along the way.
Demi's courses
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Rhiann Smith
Google review
★★★★★
I honestly couldn't recommend Demi's courses enough! She is such an amazing, genuine and helpful person who goes above and beyond to make sure you learn as much as possible. The course is so informative, and she explains everything so well, making sure you feel confident and supported every step of the way. Even after completing the course, Demi is still so helpful and always there to offer advice, answer questions and share her knowledge. You can really tell how passionate she is about what she does, and she genuinely wants to see everyone succeed. I can't thank her enough for all the help, support and guidance she has given me.
Course with Demi
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Jodie Wisely
Google review
★★★★★
I really couldn't recommend Demi and her courses enough, she was so thorough and very knowledgeable in her line of work. I feel like the confidence this has given me is like no other, thank you so much.
Course with Demi
A
A. P.
Google review
★★★★★
The course with Demi was such an amazing experience, she was the kindest and most patient teacher, she went through everything in great detail. Couldn't have had a better teacher.
Course with Demi
A
Amy Proudfoot
Google review
★★★★★
Very detailed course. Demi is very knowledgeable and takes a lot of time with you individually to make sure you're confident.
Course with Demi
B
Brooke Gilroy
Google review
★★★★★
I found this course amazing, really enjoyed it and learned so much. Demi was a great trainer and made me feel welcomed and comfortable.
Beauty courses
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Mikayla Purcell
Google review
★★★★★
Would recommend Demi's courses to anybody looking to get into the beauty industry, everything is explained so well and any questions you have are answered.
Course with Demi
H
Helen Powell
Google review
★★★★★
Demi is amazing. She's super talented, friendly and professional. I really enjoyed my course and will definitely book in the future with her. Xx
Course with Demi
L
Leyla Carr
Google review
★★★★★
An amazing course, so much information and many tips and tricks.
Straight from our inbox
The messages we wake up to.
Unedited messages from students after their courses. This is why we do what we do.
Lash lift, brow lamination & wax & tint course
I completed Demi's lash lift / brow lamination / wax & tint course. I'm an experienced brow and lash artist but was interested in Demi's as I've always heard amazing things and wanted to take my business to the next level. She really gave us time individually to ask questions, and explained in depth and different ways if we didn't understand, she really wanted to make sure we left with knowledge and confidence. I missed a day and Demi took time out of her own day and out of the goodness of her own heart to give me a 1:1 to cover that missed day. She still answers any questions I have now nearly a year later and always supports my business. One of the best courses I've done as it wasn't rushed and you could tell she really cared about our future business by ensuring she gave us all the knowledge she could. To say it simply, you get what you pay for.
Éire BeautyInstagram DMCourses with Demi
I completed courses with Demi and can vouch myself that each of these statements are TRUE. If I had a question to this day she still supports me, also I wasn't able to attend one of my course days and she actually gave me another date 1-1 from her own time, no extra charge. Would HIGHLY recommend 🤍
Yes to all the above 👏🔥 — @_sa.artistry
@eire_beauty_Instagram commentCourse with Demi
Definitely the best course I've ever done, couldn't thank you enough 💘
@demi_burkexInstagram commentCourse with Demi
Wouldn't be where I am today if I didn't take your course!! Truly the best in the bizz ✨
Hi Demi, thanks a mill, you sent me the brow lamination certificate too x I'm gonna get the lash lift course next, your courses are amazing, such a good experience!
StudentInstagram DMCourse with Demi
Thanks so much Demi for today with Lucy, she really enjoyed it 😊 I'm just going to wait for your next lot of dates to come out and get her over to you for the lash lift course xxx
Lucy's mumMessengerLash course
Makes me so emotional seeing pictures of me doing my lash course 3 years ago 🥹🥺
@bareluxebeautyxxInstagram storyNail course
In the same post here's me doing my nail course 🥹😭🫶 Obviously went back to Demi to train with the best ever at what she does.
@bareluxebeautyxxInstagram storyCourse with Demi
Hi, I really enjoyed my experience. Demi was lovely, the atmosphere was so friendly and warm, would definitely recommend to anyone and would be interested in coming again ❤️
StudentInstagram DMCourse with Demi
Hi, I loved the course, it was very interesting, hoping to do more courses with you ❤️
StudentInstagram DMCourses with Demi
Love doing these courses with youse, highly recommend. Loads of information and great after service with helping on how to improve, and quick with feedback 😍😍🙈
StudentInstagram DMBrow & lash lift combo course
The course was great, Demi was lovely and it was very informative and she went into great detail when explaining each step of the three treatments. Would deffo recommend if you were looking to start up or just learning new techniques/treatments 😍
StudentWhatsApp
Student story
From training at 16 to working for herself.
Zara first trained with us at just 16, completing our Brow & Lash Lift course followed by Classic and Russian Volume Lash Extensions.
Years later she came back for BIAB, Acrylic and E-File training. Today she has left her job, works full time in beauty, earns more and has control over her own schedule.
“Your first qualification can be the beginning of something much bigger.”
Can't see yours? Send us a DM on Instagram and we'll help you choose the right course.
Do I need any experience?
No. Our Start courses are made for complete beginners, taking you from theory to your first paying client.
Are the courses accredited?
Yes. Our training is AIT accredited, so once you're certified you can get insured and start working on clients.
Online or in person?
In person training takes place in Dublin 12, with students travelling from all over Ireland. Online courses let you learn from anywhere, with your kit posted to you.
Can I pay a deposit?
Yes. Secure your place with a deposit and pay the balance before your course.
What happens after the course?
You send in your case studies, get personal feedback, then receive your certificate. We also show you how to price your treatments and get your first clients.