I built the beauty business I once needed help understanding.
Hi, I’m Demi. I started in the beauty industry because I loved the work and wanted to create more freedom for myself, but I quickly realised that being good at a treatment and knowing how to build a successful business are two very different things.
I had to learn the difficult parts through experience: how to price properly, attract and keep clients, stay consistent, build a team, create systems and turn my knowledge into courses. I made mistakes, rebuilt and kept going.
In 2019, I opened my own salon and eventually grew a team of 12. I later built Demi’s Nails & Beauty Academy and have now supported more than 3,000 students through their beauty training.
My vision is to make the journey clearer for the women coming behind me. Whether you are taking your first qualification, trying to grow a client base or ready to teach your own students, I want to give you the practical training, honest guidance and structure I wish I had when I started.
REAL STUDENTS. REAL RESULTS.
Many of the women who train with me begin with no previous beauty experience. Read real experiences from students who trusted Demi’s Nails & Beauty Academy to help them take their next step.
FROM TRAINING AT 16 TO NOW WORKING FOR HERSELF FULL-TIME IN BEAUTY
Zara first trained with us at just 16, completing three courses: our combined Brow and Lash Lift Course, covering Brow Wax, Shape & Tint, Brow Lamination and Lash Lift, followed by Classic Lash Extensions and Russian Volume Lash Extensions.
Those qualifications gave Zara the foundation to begin building her skills, confidence and career in the beauty industry.
Years later, she returned to train with us again, this time completing BIAB, Acrylic Nails and E-File training so she could expand the treatments she offers even further.
In her testimonial, Zara speaks openly about how she once felt like she had no time or freedom. Today, she has left her job, works full-time in beauty, earns more and has greater flexibility and control over her schedule.
Zara’s journey shows that your first qualification can be the beginning of something much bigger and that you can continue returning, learning and expanding your career as you grow.
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