FREE PRICING GUIDE FOR BEAUTY TECHS

What Should I Charge? Stop Guessing Your Prices. Start Pricing for Profit.


Are you fully booked but still feel like you're not making enough money?

Maybe you've set your prices by looking at other beauty technicians, guessing what clients will pay, or charging what feels right.

But are your prices actually covering your products, time, business expenses, and profit?

Get Your Free Pricing Guide

Find out how to price your beauty treatments to cover your costs, pay yourself properly, and make a profit.

By requesting this guide, you'll receive What Should I Charge?, Demi's free pricing guide for beauty technicians, along with relevant updates from Demi's Nails & Beauty.

Inside the Free Guide, You'll Learn

โœ“ A simple formula to calculate your treatment prices

โœ“ How to account for products, appointment time, and business overheads

โœ“ How to work out your hourly rate based on your income goal

โœ“ How to identify pricing mistakes that could be costing you money

โœ“ How to compare your current prices with what you should be charging

โœ“ How to raise your prices without unnecessarily losing clients

Who Is This Guide For?

This guide is for beauty technicians who want to take control of their pricing, understand their numbers, and build a more sustainable beauty business.

Whether you specialise in nails, lashes, brows, or other beauty treatments, this guide will help you take a closer look at your pricing.

Google Reviews

REAL STUDENTS. REAL RESULTS.

Many of the women who train with me begin with no previous beauty experience. Read real experiences from students who trusted Demiโ€™s Nails & Beauty Academy to help them take their next step.

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Aine McGinley a week ago
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Just completed demis biab nail online course and I have to say that the level of/attention to detail throughout the entire course whether is where tutorial videos or slide show videos was amazing. Everything is explained so well and itโ€™s all so easy to understand with Demi. 10/10 recommend.
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Lisa Currivan 2 weeks ago
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I recently completed this nail course and had an amazing experience. Demi was so patient, explained everything so clearly and made the steps all so easy to follow. Demi is such a wonderful person to learn from and I would highly recommend doing her courses. I will definitely be back for more.
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Nicole Browne 2 weeks ago
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I recently completed a few online courses with Demi and I honestly cant recommend her courses enough!! I did the brow lamination, brow wax shape & tint and the lash lift. I was surprised by the amount of information and attention to detail that went into this online course. If you're considering doing her online course absolutely go for it.
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Alana Nolan 3 weeks ago
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I did Demiโ€™s acrylic and biab nail courses and honestly have nothing but kind words to say, the course is presented nicely, very detailed and so helpful for those who want to learn/start their own nail journey. Demi is a very kind instructor and is so helpful with anything you may need. thank you!! X
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A 3 weeks ago
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The course with Demi was such an amazing experience, she was the kindest and most patient teacher, she went through everything in great detail. Couldnโ€™t of had a better teacher.
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Arusyak Arutiunean 3 weeks ago
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I done Demis brow course and it was great! the online modules were amazing she explained everything so well and in detail and in person she is there every step with you. I would definitely recommend Demi courses.
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Jas OMT a week ago
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My session with Demi was an extremely joyful and knowledge bearing experience. Demi is so patient and helps you to catch on details you wouldโ€™ve missed out on. I am definitely learnt so much from Demi and I am so excited to build on from the skills Demi has taught me. Thank you so much for this amazing experience ๐Ÿค
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Niamh Sargent 2 weeks ago
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I had such a fun time at the BIAB and Acrylic nail course. Demi is so patient and showed me the techniques as many times as I needed. I met some really nice girls and have more confidence in doing nails than i ever have before! Excited to see where this course will take me and recommend this course to anyone looking for their next career path!
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Gulsah Aydin 2 weeks ago
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Training with Demi has been a very valuable experience. As someone who had no prior experience within this industry, she equipped me with the skills I needed to get started . Iโ€™ve learned a lot and it shows in my work . Iโ€™ve received so much good feedback from my own clients . And I owe that to Demiโ€™s incredible training .
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Aoife Henry 5 months ago
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I did Demiโ€™s acrylic and biab nail courses and honestly have nothing but kind words to say, the course is presented nicely, very detailed and so helpful for those who want to learn/start their own nail journey. Demi is a very kind instructor and is so helpful with anything you may need. thank you!! X
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Jodie Wisely 5 months ago
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The course with Demi was such an amazing experience, she was the kindest and most patient teacher, she went through everything in great detail. Couldnโ€™t of had a better teacher.
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Sophia Drazi 3 weeks ago
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Iโ€™ve completed several courses with Demi including lash extensions, lash lift, wax shape & tint and brow lamination, and I honestly couldnโ€™t recommend her enough. Her knowledge is amazing and everything is explained so clearly and thoroughly. I learned so much from each course and left feeling confident and supported. You can really tell sheโ€™s passionate about what she does and wants her students to succeed ๐Ÿฅฐ
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Lucy Whelan 6 months ago
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I done a brow combo course! I really enjoyed learning something I love to do, Demi is an unreal teacher and I can already see that in my work! I cant wait to do more courses with Demi and i would really recommend her๐Ÿ’˜
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Emma Bushe 7 months ago
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I recently did Demi's brow lamination and lash lift combo course, and I cannot express how wonderful her courses are! โ˜บ๏ธ From the notes to the videos, it helped my understanding of the course content! The in-person training day was excellent! Demi was so helpful, explaining each step as it was done on the models and answering any questions I had! โค๏ธ I would recommend her course 100%, as being able to look at the content after the in-person training day is extremely helpful for a reminder or continuing to improve your knowledge! - Emma
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Mary Manning 8 months ago
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Had such a great experience doing my lash & brow course. Demi explained everything so clearly and made me feel comfortable and confident. Loved every minute ๐Ÿค
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Selina Mc cormack 8 months ago
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I did the brow lamination and lash lift course and itโ€™s the best decision I ever made. Demi made it very easy to take her instructions step by step. I would highly recommend her and will 100% be going back to her in the new year for further courses.
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Heather Collins 8 months ago
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I'm doing the biab and acrylic nails course with Demi and she has been nothing but helpful from the beginning. She guided me through all of the different options of courses before even choosing one. I chose the hybrid option and it is super handy to learn all of the theory content from the videos online at home and then get to go in for hands on help with Demi. She's so lovely and helpful and is always there for any questions I have, I would 100% recommend any of her courses
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Demi Burke 8 months ago
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I done the trio course with Demi and it was honestly the best course Iโ€™ve done hands down. Demi helped me not only with the services how to post on social media take pictures etc. the courses and manuals were so in debt I still use my manuals to this day ๐Ÿซถ๐Ÿผ
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Jade Bracken 10 months ago
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I recently completed demis online biab course and I couldnโ€™t recommend it enough! The information was super helpful! ,I have completed nail courses in the pass but nothing compares to the information and learning involved in this course, itโ€™s brillant and Demi was so quick to reply when I had any questions, Iโ€™m currently still completing the acrylic online course and will be sure to do more!
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Holly Kenneally 11 months ago
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I recently completed the LashLift course with Demi and I couldnโ€™t be happier with my experience. Demi honestly covered absolutely everything in such detail, and any time I had even the smallest question or needed to double-check something, she was so quick to respond. She reviewed my case study straight away and emailed over my certificate in no time, which I really appreciated.

Iโ€™ll admit I was a little bit unsure about doing an online course at first since Iโ€™ve only ever done in-person courses before, but this online course completely changed my mind. It was so informative, packed with valuable information, and actually really enjoyable to do. I found myself excited to log in and learn, which isnโ€™t something I expected from an online course!๐Ÿฉท

The course is really well laid out, easy to follow, and you can tell Demi has put so much effort into making sure her students feel supported from start to finish. I feel confident in the knowledge and skills Iโ€™ve gained, and Iโ€™m so glad I chose this training. I would 100% recommend it to anyone thinking about doing a LashLift course โ€” youโ€™ll be in great hands with Demi.
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Vanessa Ellis a year ago
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Iv been in the industry for years and never realised my course wasnโ€™t accredited so I did demis online course which was amazing . Iv learned so much new knowledge . I also bought 2 manuals as Iโ€™m going to start my own training academy to use u can edit easily to put ur own stamp on but just saves all the hassle of doing the theory . Couldn recommend Demi enough she was very helpful and helped me move forward with my career Easily โค๏ธโค๏ธ
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Leyla Carr a year ago
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An amazing course so much information and many tips and tricks

FROM TRAINING AT 16 TO NOW WORKING FOR HERSELF FULL-TIME IN BEAUTY

Zara first trained with us at just 16, completing three courses: our combined Brow and Lash Lift Course, covering Brow Wax, Shape & Tint, Brow Lamination and Lash Lift, followed by Classic Lash Extensions and Russian Volume Lash Extensions.

 

Those qualifications gave Zara the foundation to begin building her skills, confidence and career in the beauty industry.ย Years later, she returned to train with us again, this time completing BIAB, Acrylic Nails and E-File training so she could expand the treatments she offers even further.

In her testimonial, Zara speaks openly about how she once felt like she had no time or freedom. Today, she has left her job, works full-time in beauty, earns more and has greater flexibility and control over her schedule.ย Zaraโ€™s journey shows that your first qualification can be the beginning of something much bigger and that you can continue returning, learning and expanding your career as you grow.